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TCK AI Motorwerks
Welcome to the AI in Motorsports Marketing blog—a pit lane for brands, teams, and creators ready to shift into high gear. Here, we break down how artificial intelligence is transforming the way motorsports and powersports businesses grow online. From automated content creation and social media scheduling to AI-driven audience insights and sponsorship analytics, we explore the tech, tools, and tactics that give you a competitive edge—without burning out your team.
Whether you’re a weekend warrio
Prompt Tip of the Day: Stop Wasting Time With Weak Prompts
Most people blame AI when they don’t get the answers they want. Truth is, the problem usually isn’t the AI—it’s the prompt. Think of it this way: if you ask a vague question, you’ll get a vague answer. But when you give the AI a detailed, crystal-clear briefing, it becomes less of a search bar and more of a personal strategist.
Let’s break this down with an example.
Trent Creal
Sep 73 min read
Stop Prompting GPT-5 Like It’s Still 2023
Most people are still talking to GPT-5 like it’s GPT-4 with a shiny paint job. That’s why the outputs feel generic, surface-level, or just plain off.
Here’s the reality: GPT-5 doesn’t work the same way. This model thrives on structure and planning, not lazy one-liners. If your results aren’t clicking, the issue isn’t the AI—it’s your approach.
Trent Creal
Sep 43 min read
Stop Overcomplicating AI: Use the Right Tool at the Right Time
Most people trying to integrate AI into their workflow are making it way harder than it needs to be. Either they try to bite off more than they can chew, or they assume they need to master some black magic-level prompting to get results.
Let’s bust that up.
Trent Creal
Aug 173 min read
Prompt Tip of the Day: How to Make Massive CSV Files Play Nice With AI
If you’ve ever tried to load a monster CSV into Google Sheets or run it through your favorite AI model, you know the feeling:
This week, our web webster decided that it was no longer acceptable. He had an 832,000-row CSV to analyze and zero interest in playing “guess which rows matter” with his data. The solution he landed on isn’t just clever—it’s a genuine game-changer for anyone working with large-scale datasets and AI.
Trent Creal
Aug 163 min read
Prompt Tip of the Day - Maximizing GPT-5 Pro’s Power
After putting GPT-5 Pro through its paces this week, we stumbled on something that completely changes how you should be feeding it web-based context.
It’s not about prompt creativity.
It’s not about which model variant you pick.
It’s about understanding how this thing actually processes information behind the scenes—and the limits it hits when you overload it.
Trent Creal
Aug 154 min read
Prompt of the Day: Stop Prompting GPT-5 Like It’s GPT-4
If your GPT-5 results have felt a little… underwhelming, you’re not imagining things.
Pietro Schirano, CEO of Magic Path, recently dropped a comprehensive GPT-5 prompting guide that explains why — and how to fix it.
The short version? GPT-5 is way more sensitive to instruction style than earlier models, and most of us are still prompting like it’s GPT-4.
Trent Creal
Aug 122 min read
Transforming Businesses with AI and Technology Solutions
Transforming Businesses with AI and Technology Solutions In today’s fast-paced world, businesses must adapt quickly to stay competitive....
Trent Creal
Aug 124 min read
Harness Sustainable Growth with Eco-Friendly Tech Strategies
Harness Sustainable Growth with Eco-Friendly Tech Strategies In today’s rapidly evolving world, businesses and communities face the...
Trent Creal
Aug 113 min read
AI’s Impact on Jobs: 2023 Predictions Just Got a Mic-Drop Validation from Microsoft
A year ago, OpenAI dropped predictions about which jobs would be most disrupted by AI. At the time, it felt more like a bold guess than a roadmap. But now, Microsoft has crunched the numbers—analyzing over 200,000 workplace AI interactions—and confirmed something wild:
Trent Creal
Aug 53 min read
Prompt Tip of the Day
If you’ve been exploring AI tools like Claude, you’ve probably hit that wall where the outputs feel hit-or-miss. One day it’s genius, the next it’s a head-scratcher. That inconsistency usually points back to one thing: your prompts.
Trent Creal
Aug 43 min read
Prompt Tip of the Day
Ready to build a prompt engine inside your AI? Here’s how the pros do it:
Trent Creal
Aug 11 min read
3 Prompting Techniques That Unlock AI’s Real Power
Here’s the truth: the issue isn’t AI. It’s how you’re using it.
With a few simple techniques, you can turn inconsistent results into precision-level outputs that align with your role, industry, and expectations.
Let’s break down the three most effective ways to get AI to work for you—not against you.
Trent Creal
Jul 302 min read
Prompt Tip of the Day
Prompt Tip of the Day Prompt Tip of the Day Here's an easy trick to reduce your ChatGPT (or other) expenses: Chain-of-Draft prompting....
Trent Creal
Jul 242 min read
Brutally Effective Brainstorming Prompts
Let’s be honest: most brainstorming sessions suck. Whiteboards stay empty. Sticky notes are filled with recycled nonsense. People say “no bad ideas,” but then avoid any idea that doesn’t feel immediately safe or shippable.
Trent Creal
Jul 214 min read
Prompt Tip of the Day
Here are 15 core techniques to create AI outputs from our founder
- Trent Creal
Trent Creal
Jul 172 min read
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