CEOs aren’t supposed to know everything -5 decision-making frameworks
- Trent Creal

- Jun 9
- 1 min read
But they do need better tools to make sense of everything.
Here are 5 decision-making frameworks every leader should master:
🔍 1. Pre-Mortem Analysis
→ Spot failure points before they happen
→ Organise risks by likelihood and impact
→ Use when launching new products or strategies
❓ 2. The 5 Whys Framework
→ Ask “why” 5 times to get to the root cause
→ Use when performance dips without clear reasons
🌳 3. Decision Tree Analysis
→ Map out options, risks, and results
→ Great for product, hiring, or investment choices
⚡ 4. Rapid SWOT
→ Strengths, Weaknesses, Opportunities, Threats
→ Revisit this quarterly to realign or reframe
🎯 5. Impact vs Effort Matrix
→ High impact, low effort? Prioritise.
→ Low impact, high effort? Cut it.
Mental models remove the noise and guide better decisions.
Use them before your next meeting, not after things go wrong.
Image credit to iiba_org on Instagram
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