top of page

The Supply Line // 001 – 5 Costly Supply Chain Mistakes

Whether you’re shipping 100 hydration packs or scaling a garage-built overlanding kit, here are the critical breakdowns that’ll kill your margins—and how to fix them fast.


Text over mountain graphic reads: "5 Costly Supply Chain Mistakes Outdoor Brands Make—And How to Avoid Them," with "Thecornerkings" below.
Text over mountain graphic reads: "5 Costly Supply Chain Mistakes Outdoor Brands Make—And How to Avoid Them," with "Thecornerkings" below.

🧠 1.Forecasting Like a Hobbyist, Not a Brand


Mistake: Buying inventory based on gut feel or Instagram hype.
Fix: Use a rolling 3-month sales tracker and build in 30% flex based on seasonal shifts (camping = summer surge, moto = Q2/Q4).

🧾 2.

Treating Every Supplier the Same


Mistake: No supplier performance scorecard = every partner gets the same priority.
Fix: Grade vendors quarterly (delivery rate, quality, responsiveness) and negotiate better terms with top-tier performers only.


⏱️ 3.

Ignoring Lead Time Slippage


Mistake: Believing a 6-week lead time actually means 6 weeks.
Fix: Track planned vs. actual lead time on every PO. Create a buffer in your Shopify/website inventory settings based on this delta.


💸 4.

Paying Freight Brokers Without Leverage


Mistake: Letting brokers dictate cost without comparison.
Fix: Use two preferred freight brokers and one spot-quote platform (like Freightos or Flexport) to keep leverage high during rate swings.


📉 5.

Not Having an SOP for Returns or Defects


Mistake: Handling every return manually = wasted time.
Fix: Use a standard Return SOP with defect codes + rework/discard workflows. Even a Google Sheet with dropdowns can save hours.


🔧 Featured Tool of the Week



📥 Free Download: Supplier Scorecard Template

Track quality, timeliness, communication, and rate competitiveness across all vendors.




🗣️ Ask TheCornerKings



Q: “When is it time to fire a supplier?”

A: When your best-case scenario with them is still hurting your customer experience, your cash flow, or your margin.



Want tactical tips like these every week? Want free resources to assist in your business journey?






 
 
 

Comments


© TCK Worldwide, LLC. 2026

bottom of page